Our Approach

Partnerships first, Transactions second

Eagle stresses the importance of building relationships with our partners, which are typically founder-owners. We are focused on collaborating as a team to achieve sustainable growth and create value. Our partners value our relationships because: we are experienced, easy to work with and, most importantly, we are and have been founder-owners ourselves.

This is why you'll find us on the 2022 Inc. list of founder-Friendly investors, released in October 2022. Approach

Deep Sector Expertise

Eagle focuses on two core sectors, consumer and industrial, providing us deep sector knowledge and experience with how to grow across both industries. We have the results to prove our approach creates sustainable, long-term value.

  • Focusing on unit level economics
  • Driving same-store-sales growth
  • Growing units, organically and inorganically
  • Investing in capex to vertically integrate
  • Expanding service and product lines
  • Financing, executing, and integrating add-ons

Three Core Processes

The Three Core Processes is a performance philosophy used by Eagle partners since 2006. The philosophy centers around the linking of three critical pieces of value creation:

We believe in building a shared strategic vision with our partners, with clear short term and long term goals that are aggressive yet achievable. Aligning executives with clear, consistent objectives across an open line of communication helps drive long-term value creation.


Our investment team brings decades of success in actually owning and operating businesses in both the lower middle market and our two core sectors. Eagle leverages its first-hand operating experience on the front-line of lower middle market businesses to complement strategic decisions made by management teams on a weekly basis.


Strategic visions and operations cannot be executed without an exceptional team. We look for ways to support existing executives and encourage hiring ahead of anticipated growth. We have deep networks of industry executives to help build out teams during what is typically a critical stage of development for our businesses.

There can be no assurance that Eagle Merchant Partners will be able to implement its investment strategy or achieve its investment objectives for any investment.