Eagle Merchant Partners


EMP Makes Investment in Kids Coding Franchisor Code Ninjas

ATLANTA, June 22, 2020 /PRNewswire/ — Eagle Merchant Partners (EMP), an Atlanta-based private equity firm specializing in consumer, franchise and industrial opportunities, has acquired an equity stake in Code Ninjas, the world’s largest and fastest-growing coding franchise system for kids. The investment comes fresh off the heels of the firm’s successful exit[…]

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Franchise M&A Tips From FT Dealmakers Winners

Everybody wants a piece of the franchise M&A pie. Our interviews with 20-plus family offices, multi-unit operators, private equity firms, franchisors and investment bankers featured in our upcoming Franchise Times Dealmakers cover story reveal how 12 award winners landed their deals. Here’s a preview of five franchise M&A best practices.[…]

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Eagle Merchant Partners and JLM Financial Partners Sell United PF Partners to American Securities

Largest, Fastest-Growing Area Developer Within the Planet Fitness System Acquired by New York Private Equity Firm Atlanta, GA (Dec. 30, 2019) — American Securities, a leading U.S. private equity firm, has acquired United PF Partners (“United PF”), the largest and fastest-growing area developer within the Planet Fitness system, from Eagle[…]

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The Recreational Group Acquires Swisstrax, Leading Garage and Event Tile Flooring Provider

DALTON, Ga (Dec. 17, 2019) — The Recreational Group, a leading provider of residential and commercial surfacing products, has acquired Swisstrax, the preeminent purveyor of plastic modular tiles used as floor covering in garages, hangars and event spaces. CEO Randy Nelson started Swisstrax more than 20 years ago, directing the development of the revolutionary[…]

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Eagle Merchant Partners Sells Chicken Salad Chick to Brentwood Associates

LOS ANGELES, (Nov. 4, 2019) — Brentwood Associates (“Brentwood”), a consumer-focused private equity firm, announced it has entered into a definitive agreement to acquire a majority interest in SSRG Holdings, LLC (“Chicken Salad Chick” or the “Company”) from Eagle Merchant Partners. Chicken Salad Chick has 137 locations throughout 16 states[…]

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United PF Partners acquires 26 Planet Fitness clubs from PF Arkansas

United PF Partners, an Austin, Texas-based Planet Fitness (NYSE:PLNT) franchisee, has acquired 26 Planet Fitness clubs in the Arkansas, Tennessee, Missouri, Mississippi and Illinois markets from PF Arkansas, LLC. Financial details were not disclosed. The deal increases United PF Partners’ club count to 152 clubs across 14 states. Financing for[…]

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Chicken Salad Chick Buys 11 Units from a Franchisee

The chicken salad chain now operates 32 of its 105 locations, with significant growth planned for 2019 Auburn, AL (December 21, 2018) — Chicken Salad Chick this week said that it purchased 11 locations in Georgia from the brand’s largest franchise operator, Origin Development Group. Terms of the deal were[…]

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United PF Partners Acquires Arizona Planet Fitness Club Group

Largest Planet Fitness Franchisee Accelerates Growth AUSTIN, Texas (Sept. 5, 2018) – United PF Partners (United PF), the largest Planet Fitness (NYSE: PLNT) franchisee, has acquired 19 Planet Fitness locations in the Phoenix market from JEG-FIT, increasing its operating club count to 108 clubs across 10 states. United PF was formed by […]

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Eagle Merchant Partners and JLM invest in Recreational Group

Dalton, GA (August 20, 2018) – Eagle Merchant Partners and JLM Financial Partners have closed their investment in the Recreational Group, a leading provider of residential and commercial recreational surfacing products across the country. The move capitalises on the rapidly-growing artificial turf and sports surfacing industry, with products used across[…]

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United PF Partners Announces New Chief Operating Officer

Highly Respected Leader Joins Fast Growing Top Planet Fitness Franchisee  Austin, TX (October 25, 2017) – United PF Partners (United PF), the largest Planet Fitness (NYSE: PLNT) franchisee with 78 operating clubs, announced today the addition of Shelli Taylor as Chief Operating Officer and part of the company’s executive leadership[…]

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